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Kristen Bergman

Senior Account Director
Traction

Kristen Bergman has been a Senior Account Director at Traction for over five and a half years where she manages a team of 20 embedded within Apple’s Marcom group working primarily on digital marketing campaigns and platform development.

Kristen is a Bay Area native who knew from an early age that she was built for sales and client service, just ask her mom. Since the beginning of her career in advertising way back when, Kristen has always focused on providing communication services and resources to develop breakthroughs that result in meaningful change. Kristen launched her own firm in 1998 and after a 13-year stint in NE Oklahoma returned to the Bay Area. She knew she wanted to work for a digital marketing agency where she could manage a team and not have to manage the overall business, and she found her home at Traction.

A professionally trained cook, Kristen loves to entertain and test unusual ingredients on the unsuspecting. She recently got engaged and is hoping to get married next June. But, you know, COVID.

Kristen Bergman’s Session(s):


10:30 am–11:15 am PDT — Friday, October 9, 2020

Case Study: Next-Level Collaboration in the Cloud — Why Traction Decided to Go 100% Remote

Adam and Kristen will talk about the series of events that led Traction to the decision to transition from an agency to a consultancy mode, to shift to a permanently remote workforce, how they made the transition without missing a beat, and took collaboration to the next level along the way.

In this session, you’ll learn:

  • How to evaluate if a shift to a remote workforce is right for you
  • How to maintain the parts of your culture that matter when you make the shift
  • How the right tools can help you turn challenges into opportunities
  • Why now is not the time be afraid to embrace radical change in your business

Check out our early bird ticket prices!
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